What We Mean When We Say “Customizable”

If you’ve ever heard us say that our mobile app can be customized, you might have wondered what that really looks like… not in theory, but in practice.

Customization is one of the quiet superpowers behind Call A Doctor Plus. It’s how we streamline the member experience, reduce friction, centralize benefits, and make virtual care feel like a single, unified solution… instead of a scattered collection of services.

But before we jump into the details, here’s the bigger picture brokers need to understand.

The Broadest Virtual Care Offering… Delivered in One Simple App

Today’s employees expect far more than general medical. They want convenient, coordinated support across many areas of their lives. That’s why our app brings together:

• General Medical
• Virtual Primary Care
• Mental Health
• Musculoskeletal (MSK)
• Virtual Pet Care
• Teledentistry
• And more…

All housed in a single, streamlined member experience. No bouncing between vendors. No multiple logins. No confusion.

The app is simple, centralized and built for real-life usage… which is where customization becomes a true differentiator.

So What Does “Customizable” Mean?

When we say the app can be customized, we mean a few very specific things that directly benefit your clients:

1. Tailored Branding

We can match the employer’s look and feel… logos, colors and visual identity. The experience feels like their own, which drives trust and adoption.

2. Benefit Tiles That Match the Employer’s Ecosystem

The app can include tiles that link to any benefit portals your client already uses… payroll, medical benefits, dental, retirement and more. We don’t replace these systems… we unify access to them.

3. A Built-In Direct Message Center

Employers can send push notifications directly to members through the app… reminders, updates, events, open enrollment messages… anything they want to lift off email.

4. A Dynamic Benefit Wallet

Members can store any card or benefit information they need… medical ID cards, dental, vision, HSA, specialty programs, even non-benefit essentials like membership or travel cards.

All of this lives inside one clean, easy-to-use mobile app.

A Real-World Example… The DOXA App

Here’s the best way to show what customization looks like.

On the left… our default app.

On the right… the customized version we built for our corporate parent, DOXA.

Branding

DOXA’s app has their red background, their logo and their visual palette across all screens.

Customized Tiles

Their members see tiles for Paylocity, BRMS, Delta Dental, Fidelity and Nationwide pet insurance… right alongside the Call A Doctor Plus services.

Each tile simply redirects to the employer’s existing systems… nothing new to maintain, nothing to rebuild.

Unified Navigation

The bottom navigation updates to match their colors and identity, giving a cohesive and intuitive experience.

Just Log In… And It All Works

Members move from one benefit to the next without friction… everything in one place, everything familiar.

Why You’ll Love This Feature

For brokers, the customized app solves several pain points at once:

• It centralizes benefits without requiring a new benefits ecosystem
• It elevates the employer’s brand and employee experience
• It reduces confusion, which increases utilization
• It gives employers a communication channel they control
• And… it positions you as the partner bringing them something their carrier plans simply don’t offer

In short… the app becomes a simple, modern front door to everything your clients offer.

Need a quick sales tool to help you illustrate how it works to your clients?  Check out our one-pager that breaks it all down:

👉 Download: What App Customization Means

Let’s Build Something Together That Your Clients Will Actually Use

If you’d like to walk through customization options for a specific group… or see how this can support your broader benefits strategy… I’d love to connect.

A customized experience isn’t just a feature… it’s a way to transform how members access the entire benefits package.