
If it’s helpful, let’s connect for a 15–20 minute conversation to compare notes.
Over the past 15 years, we’ve worked alongside employers and brokers as the healthcare landscape has continued to evolve.
In that time, we’ve helped more than 3,500 employers generate over $250 million in healthcare savings… and we’ve watched virtual care change dramatically along the way.
What started as basic telemedicine has expanded into high-value services like…
It’s gone from sniffles and coughs… to whole-person care.
And yet, despite all of that progress, some things haven’t changed nearly enough.
Today, most employers understand how virtual care works.
Far fewer understand what it can actually do for their org… and even fewer are getting the results they expected.
Not because the solutions don’t work.
But because they’re rarely deployed with intention.
What we see most often isn’t a lack of virtual care options… it’s a lack of strategy.
Virtual care gets added during renewal.
It gets mentioned during enrollment.
And then it quietly underperforms.
Utilization stays low.
Outcomes remain unclear.
And brokers are left answering uncomfortable questions about benefits that should be working… but aren’t.
When virtual care is treated as a box to check instead of a strategic pillar, the cost isn’t abstract.
It shows up as:
This isn’t a effort problem.
It’s a strategy gap.
As we head into 2026, the gap between what virtual care can do and how it’s actually being used represents one of the biggest opportunities brokers have.
Not to add more solutions…
but to lead differently.
The brokers who win won’t be the ones with the longest list of offerings.
They’ll be the ones who can clearly explain why a strategy exists, how it works, and what success looks like.
That’s where our focus is.
In 2026, our role is to help brokers move virtual care from a box that gets checked…
to a core pillar of a modern benefits strategy.
Practically, that means partnering with you to:
Because when clients are getting real value, books get stickier.
Renewals become more secure.
And new opportunities for growth follow.
And if there’s one thing we’re confident in, it’s this:
Very few benefit strategies can drive as much impact per dollar as virtual care… when it’s done right.
At the same time, every book is different.
Every client is different.
Every organization has its own goals, structures, and challenges to solve.
Which is exactly why strategy… not solutions… is now the differentiator.
As we close out the year, we’re spending time simplifying and clarifying how virtual care can be positioned and used to drive real outcomes… for employers, employees, and the brokers who engage with them.
The question heading into 2026 isn’t whether virtual care belongs in your strategy.
It’s whether it’s being treated like one at all.
Hi, I’m Jonathan… and for the past 15 years, I’ve helped position, service and support countless clients with our virtual care services. In that time, I like to think I’ve learned a thing or two about how leverage virtual care to drive meaningful change. And I’d love to connect!
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TL;DR Summary Most benefits conversations are inherently zero-sum… when one department wins, another absorbs the tradeoff. Modern buying committees have made benefits decisions more complex, political, and harder to align....
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